Peel-works Private Limited >> Customer Engagement Manager

ProBiz Advisor
  • Post Date: August 8, 2019
  • Apply Before: March 30, 2020
  • Applications 0
  • Views 9
Job Overview

About You:

You will be responsible for enabling the markets to win via various platforms- BTL activations, Trade promotions, Loyalty programs and alliances to achieve our ambitious targets, several key imperatives you will champion include, developing an integrated one face to the customer strategy across all channels and touch points.

You will be Partnering with the Leadership team in devising strategic trade initiatives & trade-related activities. 

You will be responsible to drive and enhance communication with Corner Stores to enhance the brand proposition to a broader range of targeted audience. 


Key Deliverables-

Experience of customer engagement metrics post acquisition, which includes adoption and usage of the app, extent of self-ordering, repeat orders, frequency and net promoter scores (NPS) - (partly retention marketing, partly customer satisfaction)

Identify new channels, capabilities, targeting and marketing creative to engage customers and drive engagement

Work with Analytics team to ensure all campaign level reporting is accurate and meaningful

Develop strategies to generate interest in products, creating demand for the products at wholesalers and retail organizations.

Prepare the Modern Trade sales strategy & growth plans in line with business strategy

Developing different offerings for various customer types (Loyalty Programs) and drive these on-ground to ensure participation thereby creating retailer stickiness

Building out the offering through strategic tie-ups, alliances with partners who can add value from a retailer's perspective - visibility, reach, awareness, driving cash flows, credit, technology for ease of business, etc. 


Activations/ Loyalty Programs,

Experience in strategizing and designing Trade Promotion Programs for Retailers/wholesalers

Building Retailer Relationship and Driving initiatives.

Shopper Activation: In store Promotion and Activation.

Design and Execution of the Wholesale loyalty program/ Developing and executing trade excitement programs for retailers

Propose sales promotion plan/schemes 


Anju Yadav

022 6561 3138


Job Detail
  • Offerd SalaryINR30,000 - INR50,000
  • Career LevelManager
  • Experience5 Years
  • GenderBoth
  • INDUSTRYManagement
  • QualificationMaster’s Degree
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